Please disable ad-blocker because…

Please disable your ad-blocker. I’ll be your friend if you do!

Several times this week, I have come across websites which have messages on their pages with some message along the lines of

Aw, you’re blocking the ads!
If you like this site, please consider white-listing me on your ad-blocker.

On one page I saw today, this polite request that I be force-fed adverts covered no less than an eighth of the visible page. This means that if I didn’t use ad-blocker, I would be forced to see an ad that covered an eighth of the page.NB I think my decision to use an ad-blocker is therefore rendered valid, but the very polite web-master who feels the need to have a huge ad covering their page goes on to say something like

The information on this site is provided for free, and you’d really be helping me out by not blocking my source of income.

That seems reasonable, right? Well, no it’s not actually. The web-master is basically saying that I should have to put up with adverts that I was never going to click on anyway, in order to maintain their source of income – income which would only have come from me clicking on their ads. To put it simply, I would have to see an ad covering an eighth of the page and which I wouldn’t click on anyway, to maintain their source of penny per click income.

Here’s why I use an ad-blocker

Get a brand new iPhone for next to nothing using this amazing new website
“Get a brand new iPhone for next to nothing using this amazing new website” – Typical ad from MadBid, who have been in existence since 2008 (hardly “new”), and who end up costing you more than you would have paid for the same product on Amazon.

I’ve already mentioned that I don’t click on ads, and here’s why: I don’t want to know “How a 50 year old woman in your area got rid of her wrinkles using one weird old tip!!!” (I’m 32, and I don’t have wrinkles), and I don’t want to know how to “Make $5,835 every week using this easy method!!!!”. If I did want to know either of these things, I’d Google it, or Bing it, or perhaps even Yahoo it. Funnily enough, I don’t want to know either of them, because they’d end up costing me money.

So, as you can see, using an ad-blocker is beneficial to me, because it means that I don’t end up being told a crock of crap a dozen times a day. I know not all ads are going to be those two, but they are the most common ones I see, and they crop up on just about every “ad-supported” page I visit.

If I want to buy something, I’ll search for it myself, and I don’t like being forced to see adverts on the internet for products I wouldn’t have bought anyway. Why wouldn’t I have bought them? Because I like fishing, and steam trains, so advertising networks which serve interest based ads assume that I’m a 60-year-old man, and deliver me ads for 50+ life insurance and mobility scooters. Using an ad-blocker means that I don’t have to see pointless adverts for products I don’t need.

If you don’t like being forced to see adverts, don’t let content providers bully you into it. They get nothing from their ads if you don’t click on them, and if you aren’t the sort of person who would click on ads in the first place, they’re not missing out on any revenue. Also, consider who the big winners are when you click on an ad and buy something. Is it the web-master who gets a couple of pennies for the ad click, or is it the company who you bought the product from? Web content providers who have ads on their site are perfectly at liberty to ask for PayPal donations, and if they have a PayPal button on their site for you to donate if you find their content useful, they can’t justify trying to bully you (in the politest possible way, of course  ) into viewing their ads.


Just out of interest, I checked what ads the site in question was showing.They were for The Sims 4 – which I own – and a part-work magazine subscription  – which I wouldn’t dream of subscribing to because I don’t trust the publishers with my money, not to mention:

Build a Solar System Magazine and Model = £364.48 (1st issue 99p, 2nd issue £3.99, issues 3-52 £6.99 each)
from a company who think nothing of putting prices up without notice, extending the number of issues without notice (and still not having updated the website a year later), and double charging you then not refunding the extra charge or even responding to your complaint (thank God for PayPal Buyer Protection)
and it takes a year to get all the parts to build the model.

Great Gizmos Science Museum Glow in The Dark Solar System (or Science Museum Solar System Mobile Making Kit
) + The Solar System (Usborne Beginners) = £14.48 on Amazon (models £11.99 each, book £2.49) and it takes a couple of days for delivery.

My kids would probably end up breaking it anyway, so saving £350 by buying the cheaper alternative on Amazon would be the way to go, even though I don’t like them.

(All prices correct as at 4th September 2015)

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